Clean Design for High-Performance Gear
- Art Direction
- Image Manipulation
- Seasonal Marketing
- Campaign Strategy
My Role
I led the brand development for DYE Snow—from concept through execution. I created the visual identity, designed the logo system, and applied it across apparel mockups and launch visuals to position the brand for impact within the performance-driven outdoor space.
The Challenge
Design That Captures Elevation, Grit, and Flow
DYE Snow needed a bold design for modern outdoor athletes—especially those drawn to snowboarding, alpine culture, and high-performance gear. The designs needed to feel grounded in nature but elevated in execution, balancing grit with intention.
Expand your vision. Defy the summit, and let the spirit guide your descent.
My inspiration for this project comes from the breathtaking landscapes of Alaska, the Yupik people, and native tapestries. I drew the color palette from the stunning Aurora Borealis that lights up the Alaskan sky, tying it all back to the idea of vision and goggles.
Outcome
A Design Built to Move with the Mountain
The DYE Snow brand is rooted in rhythm and terrain. The identity developed reflects the meditative intensity of descent and the visual clarity of modern performance gear.
- Applied the brand across apparel, gear, and social visuals to support lifestyle positionin
- Created a strong foundation for future rollout across packaging and digital platforms