Crafting a Visual Identity for Strength and Simplicity
- Creative Direction
- Brand Identity
- Logo Exploration
- Marketing Campaigns
My Role
I led the creative direction and identity design for Komplex—developing a bold, geometric icon, clean wordmark, and visual system that extended into apparel applications. The design system was built to flex across branding, packaging, and merchandise with a focus on clarity and strength.
The Challenge
Creating a Premium Fitness Brand That Feels Competitive and Clean
Komplex needed a strong, ownable identity that could stand out in a crowded fitness apparel market. The brand wanted to project confidence and performance while maintaining a minimalist, elevated look that appealed to both athletes and lifestyle consumers.
A clean, bold, and built to stand out icon, paired with a minimalist apparel line that feels premium and ready to compete.
Inspired by combination-based strength and conditioning training, I designed a logo that merges two key elements into a single, cohesive symbol. The result is a clean, minimal design that seamlessly integrates the letters "K" and "T" to represent Komplex Training.
My apparel design approach was focused on clean, minimalist aesthetics with a premium feel crafted to compete and stand out in today's market.
Outcome
Building a Brand That Balances Strength, Simplicity, and Scalability
I designed a bold, geometric logo and flexible visual system rooted in symmetry and clarity—crafted to extend across apparel, print, and digital. The final identity helped position Komplex as a modern, premium fitness brand.
- Developed a scalable brand system and logo built for multi-channel use
- Created apparel mockups and marketing visuals to support product launch
- Established a clean, confident aesthetic aligned with performance and lifestyle markets
- Built visual consistency across product, packaging, and social applications