Komplex Fitness
What I Did
- Creative Direction,
- Brand Identity,
- Logo Exploration,
- Design,
- Mockup
I worked with Bear Komplex as they looked to expand beyond CrossFit and reach a broader sports demographic. I was responsible for exploring branding, Digital ads, and apparel direction.
A clean, bold, and built to stand out icon, paired with a minimalist apparel line that feels premium and ready to compete.
Inspired by combination-based strength and conditioning training, I designed a logo that merges two key elements into a single, cohesive symbol. The result is a clean, minimal design that seamlessly integrates the letters "K" and "T" to represent Komplex Training.
My apparel design approach was focused on clean, minimalist aesthetics with a premium feel crafted to compete and stand out in today's market.
